Bob Stoss

Design Leader & Strategist

Building design teams that deliver with excellence and the strategies that guide them.

Leader

For over a decade I’ve led design teams at some of the world’s most respected technology companies, including nearly five years leading design for HP’s subscription services, used by millions of customers worldwide.

Strategist

I specialize in subscription service design, with deep expertise in the psychology of conversion, designing for long-term retention, and the strategies that reduce churn without resorting to dark patterns.

Designer

From wireframes to end-to-end product design, my work is grounded in UX. I think in systems: mapping the full user journey, connecting touchpoints, and designing experiences that hold together across the entire arc.